Head of Strategy, Planning & Campaigns
Location: London / CorbyThe Chartered Management Institute (CMI) are looking for a Head of Strategy, Planning & Campaigns to develop a forward plan for strategy, content and campaigns that drives up member and partner engagement as key distributor channels for CMIs content.
Role description As Head of Strategy, Planning & Campaigns you will:working with colleagues across the business to produce an annual content and campaigns strategy that will maximise CMI's brand exposure and reachanalysis of monthly, quarterly and annual sales figures with relation to content usage to feed into the development of campaign strategies to help meet overall targets as well as market specific strategiesanalysis and development of internal processes to co-ordinate multi-channel sales strategy and campaign activitiesidentifying new opportunities for growth and insights from the thought leadership and research outcomes and developing new content for target audiencespresenting CMI's growth strategy, thought leadership and content to key audiencesworking with colleagues from thought leadership, marketing, digital, sales and product development, as relevant, to support the CMI's digital strategy.
Who we're looking for With a flair for developing strategy, content and campaigns that can achieve new revenue channels and great brand exposure, will have excellent forward planning skills that will ensure sales numbers are delivered from multiple channels. You will be able to co-ordinate and deliver campaigns across many stakeholders. You will be extremely savvy at creating opportunities for new exposure and revenue, adept at guiding content creation for specific audiences and communicating across all media. Combined with this you will be digitally-savvy and able to help drive CMI's sales and marketing strategy. You will be great at prioritisation and project management. You can also grasp the insight aspects of your work and can cut to the chase in turning research heavy reports into simple sound-bites that stick.
About the CMI The CMI is the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence. No wonder over 100,000 managers use their unique services on a daily basis! Their practical qualifications are ideal for managers and leaders at any level, and they remain the only Awarding Body able to award Chartered Manager status. As a business, CMI's strategic objectives are to:Develop partnerships to grow the number of Chartered ManagersRealign sales and marketing to grow our relationships with employers and learning organisationsDeliver thought leadership on the future of management and leadership, and the role of ethics in rebuilding trust in the professionRecharge our membership engagement offer to strengthen relationships with our membersCreate digital routes to market in order to increase our reachTarget key audiences to influence change where it matters mostAn organisation with a fantastic heritage, great values and a strong growth direction they are in a fantastic stage in their development.
Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.Ref Code: MPTJ13410768Z