Marketing Propositions Developer
Marketing Propositions Developer, Edinburgh; Overview:At British Gas, our goal is to look after our customer’s world and put ourselves at the heart of British homes and businesses. As Marketing Propositions Developer, you will be responsible for researching the marketplace, generating and applying insight, defining and implementing successful customer propositions. Your responsibility will ultimately be developing customer-focused, commercially-viable product propositions.Salary - £32,000 to £38,000 plus benefits Location - Edinburgh with UK travel Full Time, Permanent
Marketing Propositions Developer, Edinburgh; The Role:Create compelling and innovative propositions for appropriate customer segments, delivering on business objectives Seek out and apply insight from internal and external sources to ensure an intelligent and informed approach Develop a robust and comprehensive business case for each proposition including the value proposition, competitive positioning, sales modelling, target markets, channels, costs, risk analysis and acknowledgement of appropriate regulations Lead the delivery of new propositions and pilots, working with stakeholders across the business including P&L account holders, operations, compliance, sales, finance and other business and marketing colleagues whilst utilising project management skills Monitoring the performance of live propositions, applying commercial, marketplace and customer knowledge to create and implement improvement plans as necessary Travel throughout the UK will be expected
Marketing Propositions Developer, Edinburgh; The Person:Educated to degree level or equivalent (Marketing/Business preferred) Experience of proposition development Experience of marketing as a discipline, in both theory and practice Experience of working in a complex business environment Has commercial acumen and experience of building/managing business cases Understands the commercial drivers in maximising proposition success Evidence of ability to interpret consumer needs and design responses to meet these needs Knowledge of the UK Energy Sector is desired, not essential. Equally, experience of working in a regulated market is desirable, not essential Knowledge of business-to-business marketing is desired, not essential Good communicator including presenting to a senior audience Restless curiosity and a confidence to promote ideas and challenge is equally desired Software package competent – Word, Excel, Powerpoint especially
Marketing Propositions Developer, Edinburgh; The Company:
British Gas Business Services (BGBS) help thousands of organisations and businesses across the UK understand how they use their energy. With a team of over 2500 people dedicated to supporting organisations in reducing their energy consumption, we can make energy more affordable for our customers. This includes a unique portfolio of capabilities from renewable technologies to building management systems and energy performance partnerships.
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This role is being handled by the Centrica recruitment team and NO agency contact is required.