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Web Analyst

Permanent  for Findmypast in Shoreditch, East London

Our family history websites and digital products help millions of people around the world colour in the stories of their past. We aim to take our services to a new level of excellence, reaching new audiences and allowing people to discover and share their stories in exciting ways.

An exciting role has arisen for a web analyst to join us and play a key part in the development of our websites and other products. Working directly with product managers and the senior management team you will be responsible for adding insight to product development decisions and, in partnership with external agencies, finding opportunities to grow and improve in our digital channels. You’ll be able to talk “tech” to the development teams & product managers and commercially to the management team and other stakeholders. You’ll be organised and used to working in a fast paced environment for customers with high expectations and you’ll maintain a high quality of work while under pressure.


·Develop and maintain the test and learn plan with the product managers, ensuring that all online tests and analysis are set-up correctly and are statistically robust.

·Work closely with the marketing team & external agencies to analyse web trends and customer behaviour to identify areas of improvement.

·Identify and flag changes in our competitors traffic acquisition strategy, e.g. new channels, shift in spend etc. using tools such as Hitwise.

·Maintain Google Analytics from both a reporting and administration prospective.

·Be the main point of contact across the business for all web analytics queries.

Essential skills and experience:

·2+ years frequent use of Google Analytics including specifying tagging of pages to development teams

·Experience of end-to-end set-up and support for testing in either GA/UA, Qubit or another AB/MVT tool

·All-round technical awareness of websites.

·Advanced Excel skills

·Demonstrable commercial acumen

·Ability to articulate complex issues, simply, for non-technical stakeholders

·Ability to write commentary on website performance for a commercially focused audience

·Ability to prioritise own workloads

·Excellent stakeholder management skills

·Numerate degree or equivalent experience

Desirable skills and experience:

·Hitwise or other competitor analysis tools

·Any SQL syntax

What is our business?

Based in Shoreditch, right in the middle of the Silicon Roundabout that is Old Street, we’re a privately owned fast-growing company with the aim of becoming the market leader in online genealogy.

DC Thomson Family History has been a British-owned world leader in online genealogy for over 10 years, with an unrivalled record of online innovation in the field of family history and 18 million registered users across its family of online brands. Our various consumer brands (including Findmypast, the British Newspaper Archive and Genes Reunited) offer a searchable online archive of over 1.8 billion family history records, from parish records and censuses to migration records, military collections, historical newspapers and lots more. For customers around the world, our services are a crucial resource for building their family trees and doing detailed historical research that colours in the story of their past.

Our company helps world-class partners digitise their precious collections, providing them with an archive-quality digital surrogate of their records, or publishing existing indexes and transcriptions. In April 2003, Findmypast was the first to provide access to the complete birth, marriage, and death indexes for England & Wales, winning the Queen’s Award for Innovation. Since that time, Findmypast has digitised family history records from across the globe, including major collections from Britain, Ireland, Australia, and the United States. In 2014, the National Archives awarded Findmypast the exclusive rights to put the 1939 Register for England and Wales online. In partnership with the British Library, the British Newspaper Archive is part of a project to safeguard the future of the world’s greatest newspaper archive – allowing digital access to more than 40 million newspaper pages.

Based in Shoreditch, right in the middle of the Silicon Roundabout that is Old Street, we’re a privately owned fast-growing company with the aim of becoming the market leader in online genealogy.

What is our ambition/vision?

We want to be the number one online global genealogy company and we’re looking for the best people to get us there.


·2 million page views a day from 70,000 unique visitors.

·8 web sites

·Database of almost 3 Billion records

Why is it a good place to work?

·Attract and retain passionate, driven and successful leaders, who are committed to growing our business.

·Innovative, creative business always open to exploring new ideas and new ways of working.

·We are an excellent company for mentoring new people, we always try to encourage good standards. We have previously taken on apprentices and trained them up to become great assets to the company.

·Fun place to work, people are very friendly and approachable.

To apply for this role please send a CV and covering letter to by 15th September 2014.

Job added on 09-09-2014